The brand image of IGLO and its assortment have both been completely updated for 2008

The IGLO logo and the packaging of all products has been replaced with a new design. The re-introduction is supported by a massive media campaign. The assortment has been doubled. New categories, already popular abroad will be introduced in Hungary as well. IGLO offers excellent quality creamy vegetable mixes which are free of all artificial additives, can be served as garnishing or a light main dish and can be prepared in 6 minutes. IGLO also has a browned vegetable mix product line for consumers who like vegetable garnishes. IGLO is introducing a new category: fast frozen spices and spice mixes. These are sold in cans which can be re-sealed, so that spices can be portioned easily and remain fresh for a long period.