Lidl helps more than 2,000 families at Christmas

As part of its social responsibility activities, Lidl Hungary primarily focuses on disadvantaged children and their families, so its Christmas fundraising initiatives also serve this purpose. This year, the discount chain announced its charity campaign in an unusual way, in which it also asked for the cooperation of customers. The public favorite protagonist of the company’s holiday advertising campaign, the raccoon, could be purchased in the stores between November 16 and December 10, 2023, in the form of a cute plush figure by those who wanted to support a good cause. The company donated all of the proceeds to charity, so those who bought the plush raccoon will, together with Lidl, make the Christmas of families in need more beautiful. The company donated nearly HUF 20,000,000 collected during the campaign to the Baptist Charity Service in the form of a food donation.