Fresh & Easy to Introduce Over 200 New Own-Brand Products

By: trademagazin Date: 2008. 09. 11. 00:00

Over 80% of customers cite Fresh & Easy's own-brand products as one of the main reasons they shop at the stores, based on the company's customer surveys.

With own-brand products accounting for
over 70% of sales, Fresh & Easy Neighborhood Market announced
plans to introduce over 200 new own-brand products by the end of the
year.

The three new stores in state Arizona bring to 81 the number
of Fresh & Easy stores in the United States