This is the number of hits produced by Google when we enter the words „crisis brand”. The hit appearing on top of the page is an article published by a competitor of ours under the title „Private labels coming in times of crisis?” about the revised business strategy of Tesco. This might be the result of deliberate on line branding. Recession is a survival game, with desperate struggle in the supply (food) chain. Ultimate predators (leading brands) enjoy many advantages in this struggle. They might even grow stronger in the crisis. This is why I don’t think that the way out of the crisis is what we find on top of the page when we enter the words “crisis Tesco”.
Related news
Related news
Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >