Cross-border ecommerce worth 179 billion euros

Just like in 2021, Germany had the biggest European cross-border market with 34 billion euros last year (a 5 percent increase compared to a year before). UK cross-border sales dropped to a historical low, -4 percent, resulting in €28 billion cross-border sales, compared to €33 billion in 2020 (due to Brexit and its VAT regulations, import duties, logistics and returns). Within the TOP 500, a strong decrease of 34% of the number of UK retailers has been counted, a decline from 100 in 2020 to 68 in 2021 to 66 in 2022.

Together, the top 500 European cross-border sellers generated 62.2 billion euros. A drop in the number of multichannel retailers was noticeable, while the amount of brand manufacturers keeps growing. In 2021, that growth was 50 percent, but last year a 8.3 percent increase could be seen.

The amount of marketplaces increased from 42 to 49. Together, they generated a turnover of 24.7 billion euros (an increase of 22 percent compared to 2021). The biggest cross-border category is fashion, jewelry and baby items with a 39 percent share. It is followed by home, garden and DIY.

Ikea has kept its leading position with a cross-border turnover of 5.6 billion euros.Lidl was a strong grower and secured a second position.

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