The annual market of energy drinks is over 14 billion HUF

Energy drink retail sales continue to increase, and exceeded 14 billion HUF, between 2009 February and 2010 January. That's 15 percent more, than in the previous comparable period – reports Nielsen market research company.

Due to the reduction in average prices, the measured turnover volume increased by 25 percent. More than 240 thousand hectoliters were sold over a year.
The retail sales of sports drinks are also growing rapidly. The 10 percent growth of the market value from one year to another means, that their annual retail sales exceeded 400 million HUF. However, Nielsen registered a 2 percent loss in quantities.