Maxima Latvija Invested €11.5m In Store Renovation In 2023

During the year, Maxima Latvija invested more than €5 million in renovating its stores to the so-called ‘unified concept’, transforming 33 stores across Latvia and ending the year with 121 new-format stores, the company said in statement.

The renovated store format features a uniform layout and identical product assortment in the same store format, allowing ease of navigation, efficient assortment planning, and simplified store management processes for employees.

Maxima added that it intends to complete the transition to the new concept in the majority of its stores in 2024.

Evija Grīnberga, sales and production director of Maxima Latvija explained, “Our constant priority is to provide a shopping environment that is modern and pleasant for shoppers and comfortable for employees.

“Therefore, last year we continued to invest in store reconstruction and network expansion, as well as in the adaptation of stores to the unified concept while strengthening the convenience of employees and improving a pleasant working environment for colleagues both in stores and in the logistics centre.”

ESM