Despar Italia realises EUR 1.1bn private label sales in 2025

Despar Italia achieved EUR 1.1bn private label (PL) sales in 2025, which was 4.6% higher than in the previous 12 months.

This article is available for reading in Trade magazin 2026/02-03

According to NielsenIQ data, PL products accounted for 24.3% of total food sales, placing Despar among the top five players on the Italian market in this respect. Last year Despar launched 180 new PL products and revamped more than 420.