Unilever has announced plans to introduce bottles made of 100% recycled plastic for Dove beauty products range by the end of 2019.

The new bottles will be launched in Europe and North America for all products under the Dove, Dove Men+Care, and Baby Dove labels.

Work is also underway on developing alternatives for caps and pumps where it is not feasible to use recycled plastic, Unilever said.

The brand has also pledged to make its single-pack, Dove beauty bars free of plastic in 2020 across the globe.

It is also developing a ‘zero-plastic material’ to replace the outer-wrap of multipacks of Dove bar.

ESM