Amazon opens next-gen store data to brands
Amazon is introducing Store Analytics, a new service offering brands data-driven insights about the performance of their products, promotions, and ad campaigns in Amazon Go high-tech convenience stores and Amazon Fresh high-tech grocery stores. Store Analytics provides brands with aggregated and anonymized insights about the performance of their products, promotions, and ad campaigns in “Just Walk Out”- and Amazon Dash Cart-enabled Amazon Go and Amazon Fresh stores in the U.S.
These insights will help those same stores continuously improve the shopper experience by making the store layout easier for shoppers to find their favorite items and discover new ones, improving selection and availability of products, and delivering great value through relevant promotions and advertising.
Chain Storeage
Related news
Amazon To Invest €1.2bn in France, Create 3,000 Jobs
Amazon plans to invest more than €1.2 billion in its…
Read more >Amazon Launches Low-Cost Grocery Delivery Subscription Plan In The US
E-commerce giant Amazon.com has launched a new grocery delivery subscription…
Read more >Aldi and Grabango announce AI-powered checkout-free tech
Similar to Amazon’s “Just Walk Out” tech, it was rolled…
Read more >Related news
An all-around convincing performance by this year’s EuroCIS
This year’s EuroCIS – the leading trade fair for the…
Read more >Beyond Meat expands into Co-op in the UK
Beyond Meat’s plant-based alternatives are now available in 800 Co-op…
Read more >Sweden’s Essity Invests In New Research And Development Centre
Swedish hygiene products maker Essity is investing in a new…
Read more >