New summer experiences with new flavors from BURN Energy
BURN Energy launches a new flavor at the beginning of the summer. The Hungarian consumers will be the first in the world who can taste its pleasantly refreshing green apple flavor.
It is not a surprise that the company introduces its innovation in Hungary first, because it is “a country of high priority for our US-based parent company,” – Fehér Alexandra, the regional marketing manager responsible for Hungary said. “The BURN brand has changed a lot in the past two years. Our main target group is young people between 18 and 25, so we are also focusing on electronic music with hip-hop and urban style. Specially designed for them, we have created the new flavor variation, the Sour Twist, which will be a perfect accompaniment to the loose summer days with its green apple flavor. ”
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