Milk Truck to promote milk consumption
The Milk Marketing Board plans to start a Milk Truck in the spring to promote the consumption of dairy and milk products, as well as health-conscious diet – agrarszektor.hu wrote.
The main target group is the young generation, that is why the Milk Marketing Board opted for an unconventional marketing tool. The Milk Truck would be operated as an educational moving roadshow that would show up from time to time at schools, in the parking lot of the chain of stores or at summer festivals. (agrarszektor.hu)
Related news
FHA Singapore has opened, six exhibitors at the stand of the Agricultural Marketing Center
One of Asia’s most important international exhibitions, Food and Hotel…
Read more >SIRHA Budapest 2024 was successful in every respect
This year’s SIRHA Budapest was a big success. HUNGEXPO welcomed…
Read more >Dairy consumption falls again in Germany
Consumption fell to a new low in 2023, the data…
Read more >Related news
The latest issue of Trade magazin is out now!
The digital version is available with more content once again…
Read more >FAO: global food prices increased for the second month in April on a monthly basis
In April, global food prices rose for the second month…
Read more >Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in…
Read more >