Peroni celebrates the gift of friendship in first-ever Christmas campaign
Italian beer brand Peroni Nastro Azzurro has launched its first-ever festive advertising campaign to encourage customers to ‘Live Every Moment, All Year Round’.
Developed by creative agency UNBOUND, the campaign will be spearheaded by a 30-second spot that celebrates sharing in the ‘gift’ of Peroni Nastro Azzurro this Christmas.
Beautifully shot by BAFTA-Award winning director Tom Green, the film sees protagonist Nino engaged in a solemn quest to dig out his beloved snowed-in local bar during a particularly frosty cold snap in Turin’s city centre, before imbibing in the refreshing beverage.
“We saw an opportunity to put our premium lager at the forefront of the festive season, bringing people together through an emotive narration, the story warms the heart as well as the beer palette,” Peroni Nastro Azzurro global marketing manager, Camilla Scognamiglio said.
“This is Peroni Nastro Azzurro’s first ever winter marketing campaign, and we are confident that our authentic Italian-inspired creative will encourage audiences to live every moment with its premium and uplifting taste.”.
The campaign is now live across cinemas, nationwide out-of-home and will be even be feature on London buses with premium, LED-infused wraps from December.
UNBOUND creative partner, Elspeth Lynn added: “Peroni Nastro Azzurro tastes the same in November as it does in July. So it is a no brainer to remind consumers to enjoy the Italian taste all year round.”
“It is the hero in the story, whatever channel it’s in and demonstrates the way to bring people together and truly live every moment. Even when it’s winter.”
Related news
Zamárdi’s own beer also debuted at the Balaton Beer Weekend
From Friday afternoon to Sunday night, guests could taste 40…
Read more >Zamárdi beer will be ready by the weekend!
The first beer, named after the Balaton settlement, will be…
Read more >Big sporting events also help with beer consumption
Although major sporting events temporarily have a positive effect on…
Read more >Related news
Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >Healthy summer nutrition tips with Eisberg
With the arrival of the really hot summer and the…
Read more >