200 m² and smaller

Sales trends in the category of 200m² and smaller shops took two different directions between December 2014 and September 2015: in the 51-200m² channel grocery sales grew 1 percentage point to 18 percent (in value), while in 50 m² and smaller shops sales dropped from 9 to 8 percent. From the 90 grocery categories audited by Nielsen the top 10 realises more than one third of sales. In the 51-200 m² channel from the top 10 processed meat, beer, carbonated soft drink, fruit juice, sour cream and chilled dairy snack sales were above the channel’s 18-percent average.