Netto Marken-Discount Introduces Meat And Vegetable Mince

Germany’s Netto Marken-Discount has added a minced beef preparation with a 34% vegetable mix to its private-label range.

In addition to German QS-certified beef, the preparation contains a mixture of vegetables such as peppers, carrots, and onions.

The product, under the LESS MEAT label, combines high-quality, animal protein with raw vegetable ingredients.

It has an overall fat content of only 10% and contributes to a more conscious diet.

In 2020, Germans consumed an average of 57.3 kilograms of meat per person, around 1.3% less than in the previous year.

ESM