Magazine: Flagships on the horizon
‘Will clicks beat bricks?’ ask analysts when talking about the online revolution and the possibility of the virtual defeating the real. Another important issue is that the age of ‘flagship stores’ may return: this means that fewer, well-located stores would open with a creative design, furnished spectacularly to attract shoppers on the high street and in the city centre. Some experts say the future of successful retail is the flagship concept.
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