Continente Launches Wine In Pouch Packaging
Portuguese retailer Continente has launched wine from The Vinhas de Monsaraz DOC Alentejo in pouch packaging.
The range, exclusive to the retailer, is available in white, red and rosé versions.
The new 1.5 litre pouch is priced at €5.99, and is ideal for preserving wine after opening because it remains in vacuum as they are served.
The packaging is recyclable, unbreakable and extremely light, besides having a very low carbon footprint compared to traditional glass bottles.
It also features handles, which makes it easy to carry. Moreover, the size is apt for cooling in the fridge, and it also has a tap for easy pouring.
ESM
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