Star chef Rozina Wossala also strengthens the ALDI brand

By: Trademagazin Date: 2024. 09. 30. 12:00

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ALDI and one of the best-known representatives of Hungarian gastronomy, Rozina Wossala, have started a collaboration. The renowned chef will share exciting and easy-to-prepare recipes with viewers on ALDI’s YouTube channel every week.

ALDI Hungary has always placed great emphasis on its presence in social media, where it constantly offers exciting and creative content to the company’s fans. The platform-specific posts not only reflect ALDI’s world and sense of life, but also take into account the needs of the different age groups of the given social platforms. The company launched its Facebook page more than 10 years ago, and today its trademark is the combination of word jokes with a unique visual world. ALDI’s witty jokes and creative posts often become memes, and the press regularly praises these “witty and entertaining” contents, which are not only popular with the public, but also recognized in professional circles. ALDI’s TikTok channel is similarly successful, boasting more subscribers than any of its competitors in the domestic retail sector.

The company’s YouTube channel, which has 28,000 subscribers, offers not only short videos, but also numerous corporate and HR content and podcasts. In the future, Rozina Wossala’s recipe videos will also appear here. The first episode of the video series debuted on September 26, and from now on, new episodes featuring the popular chef will arrive regularly, every week.