Shopify helps you create a web store

The company, with restaurants in London and Oxford and run by brothers Thom and James Elliot – who started out selling Neapolitan pizza from the back of a converted Piaggio Ape van – hit on the novel idea of posting pizza kits to customers.

The first 50 of the £15 frying pan pizza kits, which promise to make a pair of “banging” margheritas, sold out in 20 seconds. The company is now packing up to 700 a day and considering opening up a second of its 13 restaurants to satisfy the demand.

“I was trying to come up with something that could be just as helpful to our guests, who stayed loyal and kept calling us during these difficult times,” he says in an interview. (BBB.com, origo)