Vov: The majority of consumers share their satisfaction on the net

Ipsos Co. launched a new online research service, under the name the Validated Online Reviews (VOV). The VOV is the research panel of the first community site, with 30 thousand members.

The great advantage of the panel is the recruited members from iWiW, that target groups can be determined on the basis of the datas on the community site. It makes possible to reach the commercially important target groups by an innovative way, taking advantage of the power of  the community features.