Absolut Juice Edition ‘appeals to increasingly health conscious consumers’ – Video of the day

Available as a UK exclusive, Absolut Juice Edition comes in two flavours inspired by the Swedish summer and autumn: strawberry and apple. With a lower abv of 35% and bottle size of 500ml, the products are said to answer demand from an increasingly health conscious consumer base and have been designed to pair with soda and other sparkling mixers. Aiming to “tap into the growing trend for craft products”, Absolut Juice Edition features a paper label for the first time in the brand’s history.