The GVH is investigating the fulfillment of eMAG’s business support commitments

By: Trademagazin Date: 2025. 02. 10. 11:29

The Hungarian Competition Authority (GVH) is investigating whether eMAG is supporting Hungarian businesses in line with its commitment, the GVH told MTI on Monday.

The Romanian-based e-commerce company undertook a package of measures worth around 4 billion forints as a result of a competition supervision procedure concluded in 2021. Part of this is a programme worth around 2.88 billion forints supporting the online commercial presence of Hungarian businesses, the deadline for which has expired, they explained in a follow-up investigation.

The GVH’s previous investigation, dating back to 2014, found eMAG’s price display practice to be illegal. The online store also undertook to correct this and compensate consumers in addition to supporting businesses, but according to the audit, these commitments were not fully fulfilled either. The office’s competition council may impose significant fines on portal operators if obligations are not met or if they are not proven, they added.