Danone Enters the Returnable Glass Business
Amid its corporate restructuring, the French Danone Group is breaking new ground in the water business: the Volvic brand is launching Naturwald Quelle, a regional mineral water in returnable glass bottles.
The discussion about plastics and reusable quotas is prompting major corporations such as Danone and Nestlé to take new steps. Volvic manufacturer Danone will be launching a mineral water in returnable glass bottles for the first time starting July 2021.
Sustainability is a key issue for Volvic. That is why Volvic is certified climate-neutral and relies on 100 percent recycled plastic for its packaging. To meet the growing trend for regional offerings in glass bottles, Volvic is now launching “Naturwald Quelle,” a regional natural mineral water from the Hunsrück region.
Packaging 360
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