Italy’s Birra Perroni Introduces Returnable Beer Bottles
Italian brewer Birra Perroni has introduced returnable beer bottles in a bid to reduce its environmental impact.
Presenting the novelty, the brewery highlighted that 90% of Italians are sensitive to environmental issues and believe in protecting the environment.
The new returnable beer bottles are produced in the company’s Bari plant in a dedicated production line, which manufactures up to 50,000 bottles per hour.
The returnable vacuum bottles are more resistant than standard bottles, with a life cycle of between 15 and 18 reuses.
ESM
Related news
Small breweries are the engines of beer culture renewal
Small-scale breweries offer a value-oriented alternative to large-scale production and…
Read more >Czechs would tighten alcohol regulations – more and more people support restrictions
A significant portion of the Czech population is calling for…
Read more >Where the big brewers are pulling the beer tap
According to the 2024 report by the Association Hungarian Brewers,…
Read more >Related news
Chicken is getting more expensive, eggs are getting more expensive – this is what awaits Hungarian consumers now
A significant price increase has taken place on the domestic…
Read more >2025 brought an unpredictable season to the stone fruit market
The 2025 stone fruit season is characterised by contrasting trends…
Read more >Top 10 Places for the Best Cottage Cheese Dumplings in Hungary
There’s a dish that transcends generations, evoking both the nostalgia…
Read more >