L’Oreal’s Beauty-Conscious Customers Return Post Lockdown
Purchases of cosmetics are picking up – especially in China – as countries exit coronavirus shutdowns that forced hair salons and retailers to close.
The French beauty group, which makes Maybelline make-up and high-end Lancome creams, had already noted a bounce back in Chinese consumption by April as the country eased restrictions to fight the pandemic.
Consumers were now returning elsewhere too as shutdowns in Europe begin to be lifted.
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