L’Oreal’s Beauty-Conscious Customers Return Post Lockdown

Purchases of cosmetics are picking up – especially in China – as countries exit coronavirus shutdowns that forced hair salons and retailers to close.

The French beauty group, which makes Maybelline make-up and high-end Lancome creams, had already noted a bounce back in Chinese consumption by April as the country eased restrictions to fight the pandemic.

Consumers were now returning elsewhere too as shutdowns in Europe begin to be lifted.

ESM

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