Visit Hungary: domestic tourist traffic exceeded 15 million people earlier than ever before

By: Trademagazin Date: 2025. 10. 06. 11:59
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This year, tourist traffic exceeded 15 million people earlier than ever before, at the end of September – according to data from the National Tourism Data Service Center (NTAK). The fifteen millionth guest was a domestic traveler who checked into one of the four-star hotels in the Pécs-Villány tourist region – Visit Hungary Zrt, a subsidiary of the Hungarian Tourism Agency, announced in a statement on Monday.

Last year, the tourism sector only reached the same indicator much later, on October 18, which clearly shows that the desire to travel is not only unbroken, but also continues to gradually strengthen. Domestic and international tourists visited the sights, cities, spas, wine regions and natural treasures of our country in roughly a 50/50 ratio, they added.

The announcement quoted Olivér Csendes, CEO of Visit Hungary, as stating:

“The fact that we have exceeded the fifteen millionth guest mark three weeks earlier than last year clearly shows that Hungary’s tourist appeal is continuously strengthening. Conscious developments and Visit Hungary’s international and domestic data-driven and experience-based campaigns not only achieve their goal, but also open up new horizons for domestic tourism”

– he said.

International visitors love the capital, which continues to be the most attractive destination for them: Budapest received 36 percent of tourists, 13 percent more than at this time last year. Most came to our country from Germany, followed by Poland, Romania, the United Kingdom and the Czech Republic. Among the rural cities, Siófok, Hévíz, Hajdúszoboszló, Győr, Szeged, Sárvár and Bük were the most visited.

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