Fashion brand lets gamers open their own virtual stores

Meta is not the only company to pivot its focus to the vast commercial potential of the metaverse. Fast-fashion clothing retailer Forever 21 has recently announced that it will let players inside Roblox—an online games platform—operate their own custom virtual fashion stores within the platform. Users will be able to buy and sell real Forever 21 merchandise, hire non-player characters as employees, and customise every aspect of their store.

Springwise