Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry

In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry.

According to L’Oréal executives, a new era is dawning in beauty care, where personalization, sustainability, and deeper consumer relationships are becoming increasingly important

This article is available for reading in Trade magazin 2025/8-9.

The company unveiled innovations such as virtual makeup studio YSL Beauty Hyper Look Studio, AI-powered assistant L’Oréal Paris Beauty Genius and L’Oréal Longevity Integrative ScienceTM, which targets the root causes of biological aging.