Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry

By: Trademagazin editor Date: 2025. 08. 26. 07:51

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In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry.

According to L’Oréal executives, a new era is dawning in beauty care, where personalization, sustainability, and deeper consumer relationships are becoming increasingly important

This article is available for reading in Trade magazin 2025/8-9.

The company unveiled innovations such as virtual makeup studio YSL Beauty Hyper Look Studio, AI-powered assistant L’Oréal Paris Beauty Genius and L’Oréal Longevity Integrative ScienceTM, which targets the root causes of biological aging.