World stars and distilleries
The stars of the world are not just trying to earn money in their own field of expertise, say, on the football field or in the movies, but also earn from various advertising revenues; an important segment is alcohol.
It was in the days that the renowned Canadian rapper, Drake, wanted to sell part of his own whiskey brand, the Virginia Black.
The Virginia Black came into the market a year ago, and the singer wants to bring another 30 million USD into the company. Owners claim that not the cash acquisition is the goal, but the increase of brand awareness.
Sales will be a kind of community funding, with a minimum of 100 USD anyone can join – the BBC wrote. (origo)
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