World premiere at the Veszprém store of CBA Plaza

As the result of the cooperation between CBA, Coca-Cola and Szintézis, a new purchase advertising tool has appeared in the Veszprém store of CBA Plaza: the E-rail which is an electronic rail.

In each shelf a display with a flash file running, can be found on the whole width of the shelf advertising Coca-Cola products. Some foreign chains, has already been tested E-rail and the statistics show that three times as many customers take the product off the shelf with e-rail, than from the conventional shelf. CBA will test the product until the end of September and then it will be presented at the annual event of Trade Magazin called "Business Days" which will be held in Tapolca.