Storm clouds

Though the sun is shining outside, I see storm clouds coming when I look at the condition of the Hungarian food industry, especially the meat sector. The sector is under dual pressure from suppliers and customers. Farmers want their costs covered by our prices and retailers don’t want us to raise our prices. Of course, our costs are rising too. Though export could theoretically be a solution to our problems, the strong HUF is causing enormous damage to exporters and is boosting import at the same time. In the long run, these factors can lead to the collapse of the Hungarian food sector, unless we see change.