Sexy, naked girls promoting the joy of shopping – video!

Spanish clothing brand Desigual began its winter sales season in a truly original way that made people show up at its store in Madrid in nothing but their underwear.

Under this “Come in underwear, leave dressed” campaign at selected Desigual stores, Desigual challenged its customers to show up outside its branch stores in underwear, and leave with a free full outfit. Unfortunately, only the first 100 people over 18 years got to enjoy the sale.