Magazine: Cameras are focusing on a sirloin steak

The present owners of a 130-year old family butcher shop in Sydney commissioned Dreamtime Australia Design, the designers of top restaurants, to redesign their shop. Owners of the butcher shop have caught the zeitgeist and been using 21st-century tools of marketing communication really well, for instance they have special applications for iPhone. The store boasts many unique, custom-designed and exclusive features and is reminiscent of boutiques selling luxury brands.