Competition supervision proceedings were initiated against the Hungarian Energy Drinks Association for misleading consumers
The Economic Competition Authority (GVH) has initiated a competition supervision procedure against the Hungarian Energy Drink Association (MESZ), which is believed to have deceived consumers on its social media platforms, website, and television appearances. The association’s communication was primarily aimed at young people, which, according to the GVH, is particularly problematic, as it misrepresented the health effects of energy drinks.
According to the GVH, the MESZ campaign included claims such as the safe consumption of five energy drinks a day, and that energy drinks can prevent various diseases. In addition, the association also claimed that energy drinks are as healthy as vegetables and can reduce the risk of Alzheimer’s disease.
The authority is now investigating whether MESZ has scientific evidence to support its claims. However, it is important to note that the initiation of the procedure does not automatically mean that a violation of law has been declared, but is aimed at clarifying the facts. Clarification of the case is expected to take three months, but this period can be extended if necessary.
The GVH emphasizes that businesses and professional organizations must communicate responsibly, especially when they promote products that affect sensitive consumer groups.
Related news
Monster Lando Norris
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >PepsiCo sharpens energy drink focus with bigger Celsius stake
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Pensioner vouchers: each chain entices customers differently
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Extraordinary rush at Aldi: customers took home 290,000 clothes on the first day
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >A national consumer protection audit has been launched on redemption fees
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >