Competition supervision proceedings were initiated against the Hungarian Energy Drinks Association for misleading consumers
The Economic Competition Authority (GVH) has initiated a competition supervision procedure against the Hungarian Energy Drink Association (MESZ), which is believed to have deceived consumers on its social media platforms, website, and television appearances. The association’s communication was primarily aimed at young people, which, according to the GVH, is particularly problematic, as it misrepresented the health effects of energy drinks.
According to the GVH, the MESZ campaign included claims such as the safe consumption of five energy drinks a day, and that energy drinks can prevent various diseases. In addition, the association also claimed that energy drinks are as healthy as vegetables and can reduce the risk of Alzheimer’s disease.
The authority is now investigating whether MESZ has scientific evidence to support its claims. However, it is important to note that the initiation of the procedure does not automatically mean that a violation of law has been declared, but is aimed at clarifying the facts. Clarification of the case is expected to take three months, but this period can be extended if necessary.
The GVH emphasizes that businesses and professional organizations must communicate responsibly, especially when they promote products that affect sensitive consumer groups.
Related news
Corporate mergers at historic high – GVH works with faster procedures and artificial intelligence
A record number of corporate mergers took place in Hungary…
Read more >From June, it will be illegal to sell energy drinks to those under 18 – this is how home delivery will be controlled
Hungary’s Parliament has unanimously passed a bill that bans the…
Read more >Related news
Food Price Margin Reduction Extended Until the End of August
István Nagy, Hungary’s Minister of Agriculture, announced on his official…
Read more >Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >Rules on meat products are getting stricter – a new concept is also included in the regulation
A new regulatory amendment has been proposed in Hungary: the…
Read more >