Competition supervision proceedings were initiated against the Hungarian Energy Drinks Association for misleading consumers

By: Trademagazin Date: 2024. 10. 08. 11:33

The Economic Competition Authority (GVH) has initiated a competition supervision procedure against the Hungarian Energy Drink Association (MESZ), which is believed to have deceived consumers on its social media platforms, website, and television appearances. The association’s communication was primarily aimed at young people, which, according to the GVH, is particularly problematic, as it misrepresented the health effects of energy drinks.

According to the GVH, the MESZ campaign included claims such as the safe consumption of five energy drinks a day, and that energy drinks can prevent various diseases. In addition, the association also claimed that energy drinks are as healthy as vegetables and can reduce the risk of Alzheimer’s disease.

The authority is now investigating whether MESZ has scientific evidence to support its claims. However, it is important to note that the initiation of the procedure does not automatically mean that a violation of law has been declared, but is aimed at clarifying the facts. Clarification of the case is expected to take three months, but this period can be extended if necessary.

The GVH emphasizes that businesses and professional organizations must communicate responsibly, especially when they promote products that affect sensitive consumer groups.