Vénusz – A bit of love with every course of the meal

Bunge Zrt. commissioned Rafinanz Service with achieving the goal: Lidl enlisting Vénusz cooking oil. Lidl’s face Gianni was the perfect choice for the task and the SMS prize game was advertised in Metropol, Nők Lapja and Nők Lapja Konyha, plus on radio station Juventus and with POS materials. Those shoppers who bought a bottle of Vénusz cooking oil had to send in the number of the shop and the receipt via SMS. The main prize was a dinner cooked by Gianni in the winner’s home. For Bunge the most important goal was establishing the product in the 122 Lidl stores. The activity lasted from 10 December 2009 until 10 March 2010 and was a perfect example of cooperation between manufacturer, agency and a celebrity.