Visiting the Hungarian branch of POPAI
Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director of HL Display Hungária, spoke about their objectives, especially the need for co-operation between manufacturers, retailers and providers of in-store communication solutions in order to increase revenues and optimise investments in in-store activities. The founders of POPAI Hungary are: Alfila, Béflex, Forma Display, Mrs. Havasi Ildikó Kátai, Heineken, HL Display, Karrier és Stílus, MekkoraPrint!, Nielsen, Promo Power, SPAR, Trade magazin. Szilvia Máthé, director of the representative office of Messe Düsseldorf talked about the events that will accompany the exhibition. Bernd Hallier had words of acknowledgement for the international status of POPAI. He also pointed out new trends in store design like a shift towards spacious interiors with a lot of light, wide and comfortable passages between shelves, large signs in capitol letters and attractive photos helping customers in orientation and generating emotions, colour code systems to help in orientation, a reduction in the height of shelves to 1.60-1.80 meters.
Related news
Related news
Ten finalists for the FRUIT LOGISTICA Innovation Award (FLIA) and FLIA Technology 2025
Charming varieties, clever marketing concepts, intelligent technologies: five innovations each…
Read more >SPAR Hungary also made its mark at one of the largest Hungarian gin festivals in Budapest
The IV. Gin Market Budapest awaits visitors with more exhibitors…
Read more >Master Good, Nestlé Hungária, Tesco Hungary are this year’s winners
This year, Trade Magazine announced the Christmas TV Ads 2024…
Read more >