Visiting the Hungarian branch of POPAI

Before the press conference, dr. Bernd Hallier met members of the Hungarian branch of POPAI. Nearly 50 guests attended the first public event held by the group. Tímea Pesti, director of HL Display Hungária, spoke about their objectives, especially the need for co-operation between manufacturers, retailers and providers of in-store communication solutions in order to increase revenues and optimise investments in in-store activities. The founders of POPAI Hungary are: Alfila, Béflex, Forma Display, Mrs. Havasi Ildikó Kátai, Heineken, HL Display, Karrier és Stílus, MekkoraPrint!, Nielsen, Promo Power, SPAR, Trade magazin. Szilvia Máthé, director of the representative office of Messe Düsseldorf talked about the events that will accompany the exhibition. Bernd Hallier had words of acknowledgement for the international status of POPAI. He also pointed out new trends in store design like a shift towards spacious interiors with a lot of light, wide and comfortable passages between shelves, large signs in capitol letters and attractive photos helping customers in orientation and generating emotions, colour code systems to help in orientation, a reduction in the height of shelves to 1.60-1.80 meters.