Concerns may remain with us – consumer habits are already changing in China

By: Trademagazin editor Date: 2020. 07. 09. 11:11

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Health emergencies have made shoppers worldwide cautious. The experience of the first opening Chinese market shows that consumer anxiety persists even after the restrictions are lifted, according to EY’s international research. The survey of more than 12,000 people shows who has lost the trust of customers and how digital solutions can help them.

China’s population was able to return to its daily activities as soon as possible after the health emergency, but the impact of the crisis has not gone unnoticed in the country. Almost half (48 percent) of the Chinese shoppers see their lifestyle so far as changing significantly. A similar proportion (49 percent) also say that what happened has left their mark on their values and outlook on life. All this suggests that the crisis situation has fundamentally changed consumer attitudes.