The “Hungarian pig” campaign has ended

The Agricultural Marketing Centre's “Hungarian pig” campaign for this year has been ended. It contained advertising, public relations and community media campaign elements. The campaign aimed to promote the purchase of Hungarian pork, and to increase consumer awareness.

The Agricultural Marketing Centre's campaign contained ATL-, BTL-, PR-, and community media elements in order to promote the purchase of Hungarian pork and increase the proportion of conscious consumers. The television campaign focused on the quality and gastronomical values ​​of the Hungarian pork, based on the former “Select Hungarian products!” film, that described: how the consumer can contribute to maintain employment in Hungary, by purchasing Hungarian pork – reports tozsdeforum.hu.