Meatless scramble: Plant-based vegan eggs coming to Kroger

The plant-based trend is about more than burgers: Plant-based eggs are coming to Kroger.

The major grocery chain is already stocking Just Egg, made with mung beans, in some of its locations. Over the coming weeks, the product will be offered in about 2,100 Kroger-owned stores, including Kroger, Ralphs and Fred Meyer.

Customers will be able to find Just Egg, a cholesterol-free liquid packaged in a 12-ounce bottle, in the egg aisle. When you cook it up in a skillet, it looks like a pale yellow scrambled egg.

And experts think that the plant-based sector is going to balloon over the next several years. Barclays predicts the alternative meat sector could reach about $140 billion over the next decade, capturing about 10% of the global meat industry.

Wraltechwire