Vegan next level meat at Lidl

Only plant-based meat substitutes have been added to Lidl’s product range. The new 100% vegan products developed under the supermarket chain’s “Next Level Meat” brand provide alternative and climate friendly nutrition, thus reducing the ecological footprint.

The company has developed its new Next Level Meat branded product line to reflect changing consumption patterns so that vegetarian dieters can find the right product for them in the supermarket chain. The vegan burger cake and minced product are 100% vegan, made from protein-rich ingredients such as peas, wheat and soy. Members of the new product line offer an alternative not only to vegan and vegetarian but also to meat-free consumers.