Aldi Süd joins forces with vegan influencer

Aldi Süd has started working with vegan influencer Philipp Steuer. Steuer will promote a vegan lifestyle using Aldi Süd products. The move forms part of the retailer’s efforts to encourage younger target groups to be more conscious of nutrition and increase awareness of the store’s vegan product selection. The influencer runs the largest vegan cooking YouTube channel in Germany, with over 220,000 subscribers.