Asda is testing a vegan butcher counter

Asda has teamed up with vegan concept creator Kbox Global, to test a supermarket vegan butcher counter for this year’s ‘Veganuary’. In Asda’s Watford store a counter named Veelicious was built, where customers can try out meat-free selections such as ‘facon’, bean burgers and meat-free meatballs. Asda has also added 22 new meat-free alternatives to its Plant-Based range.