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Shopping experience and utilising digital tools in retail
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Market research company CompTIA recently published a study, according to which every third retailer in North America uses some kind of digital tool in-store and another 22 percent plans to do so. POPAI’s five rules for using digital tools efficiently: 1. Defining the goal precisely, 2. Team work, 3, Fresh and exciting content, 4. Network and 5. Involving shoppers.
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