Changes at Innoval – Alimentaria 2008

The 2,000 m2 show will be moved to an other Pavilion and The Futur Shop will be designed there.

For the first time in its ten-year history, this edition of Innoval will allow exhibitors to test their new products before launching them by means of a tasting area specifically for consumers, who will be taken on guided tours grouped according to consumer segments. The show will provide visitors with a closer look at the most modern distribution developments, as part of a project whose goal is to emulate the shop of the future by presenting the latest advances in the retail sector.

The 17th Alimentaria, the International Food and Beverage Exhibition will take place from 10 to 14 March, 2008, at Barcelona.  Alimentaria Exhibitions expect 155,000 visitors and 5,000 exhibitors to gather together in the over 130,000m2 of exhibition space and take part in the special events that comprise Alimentaria.