Direct marketing should not to be cancelled due to the crisis

The economic difficulties have also affected the direct marketing market: while the demand for database updates increased, the campaign orders reduced and illegal data usage increased.

According to Bartók János, Chief Executive Officer of one of the leading dm company, the TeleData Ltd. belonging to the Hungarian Telekom Group; this year a many offers did not ended in orders. Especially the activity of small and medium-sized companies have been reduced. Only 30-40 percent of the companies’ planned campaigns carried out, while costs of the campaigns were also reduced by 30-50 percent – reports MTI Eco.