Real time feedback

A simple recipe to satisfy customers: give them what they want. We can get to know what it is if we ask their opinion. An Atlanta-based company, VOC Systems Inc. developed a device called Express-Way, which is a terminal (a touchscreen computer and a receiver) in the restaurant. Guests can use this to leave messages to the owner, who receives an e-mail within minutes, with the comment or a link where he can listen to the message.