Corporate responsibility: twelve companies joined this year's CSR program

By: trademagazin Date: 2010. 10. 26. 07:13

Twelve companies have joined the Hungarian-initiated GOOD CSR program this year, which is a form of corporate self-regulation integrated into a business model.

Companies possess great potential to make positive changes within their communities and improve the environment. Such efforts are typically incorporated into company’s corporate social responsibility (CSR) program–a broad concept that is geared toward creating a favorable public image for a company and its brands. However, a report recently published by the Center for Creative Leadership (CCL) highlights another benefit for companies: Investments in CSR programs boost employee satisfaction, retention, and loyalty.

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