Ipsos launched a validated online research system

Ipsos Zrt. launched a new online research service, called Validated Online Opinions (VOV in Hungarian). VOV is a research panel recruited from the users of networking website iWiW, which has 30,000 members at the moment. Membership is voluntary and members are validated by the data they provided on the networking site. When establishing VOV, it was very important for Ipsos that iWiW is not simply a networking site because it almost completely covers regular Hungarian Internet users – its reach is nearly 70 percent and the site is the most visited Hungarian web page.