Valentine’s Day on Kifli.hu: in addition to classic favorites, everyday attentions are increasingly coming to the fore

The meaning of Valentine’s Day changes from year to year, and today it is less and less about a single evening together or a mandatory program. It is much more about how we sneak a little extra care into our busy everyday lives. Many people choose ingredients for a shared dinner, add a special dessert to the basket, or add a small touch to their usual shopping – a favorite chocolate, a flower, a bottle of wine or champagne. It’s not the quantity that changes, but the intention.

The classics continue to dominate

According to Kifli.hu, the favorites associated with Valentine’s Day are holding steady. The turnover of flowers at this time increases almost twice compared to the January average, with the highest peak in this category occurring on February 12–13. 70 percent of flower buyers buy cut flowers, but more and more people are choosing potted plants. In addition to premium bouquets, baskets often contain a single rose or smaller, more affordable arrangements – clearly showing that the gesture counts, not the amount. Online shopping offers significant advantages: it is not only convenient, but also helps to create time for important moments.

The classic companions of a romantic evening are still wines. Within alcoholic beverages, wine has the highest turnover (34%), followed by beers (31%), spirits (25%) and champagnes (10%). Based on the baskets, one well-chosen drink is ordered, rather than a larger quantity. At the same time, the demand for non-alcoholic alternatives is also growing: more and more people are choosing non-alcoholic champagne or wine, which indicates that Valentine’s Day is becoming a much more inclusive, family holiday in our country.

More than a day: everyday forms of love

According to data from Kifli.hu, Valentine’s Day is much more than a holiday for couples. Shopping patterns show that many people also think about their family members and children at this time, and even the turnover of treats for pets increases slightly during this period. Expressions of love are increasingly appearing in everyday gestures — sometimes consciously planned, sometimes more spontaneously.

Although the number of orders is 10-15 percent higher on February 14 compared to the surrounding days, the most important change is not in the quantity, but in the composition of the baskets. Products that are related to spending time together or everyday pampering are increasingly coming to the fore – whether as a result of pre-planned or last-minute decisions.

Spontaneous decisions, last-minute ideas

The intimate category is particularly good at showing the quick decisions made before the holiday. February is the strongest month after December, with the majority of sales occurring between February 12 and 14. Condoms account for 61.5 percent of the category’s sales, suggesting that many shoppers are adding them to their carts right before Valentine’s Day.

Based on trends, long planning is not the norm at this time — rather, spontaneous choices are made that complete an evening together or a small surprise.

Ideas for different life situations

According to experts, it is increasingly clear that Valentine’s Day is less of a “mandatory program,” and more of a casual occasion to add a little something extra to everyday life. Many people prepare a dinner together: fresh pasta, a good piece of meat or fish, or perhaps a premium dessert is added to the cart to make the evening a little more festive. Family shoppers are more likely to buy special sweets or more exciting, unusual snacks that they simply want to enjoy. Pets are also not left out — the slight increase in sales of reward snacks shows that more and more people are thinking about them at this time of year, and in the online supermarket we can even choose from Valentine’s Day products that can be given to animals separately. It also seems that many people are also surprising themselves with something: with a good wine, a premium candy or simply a fragrant bubble bath for a more relaxed evening spent at home.

The new role of Valentine’s Day

Purchase data clearly shows that the role of Valentine’s Day is changing