A year of responses: this is how poultry industry players responded to the challenges in 2024

By: Trademagazin Date: 2025. 06. 13. 12:38

The year 2024 was a turning point for the domestic poultry industry: companies applied dramatically different strategies to deal with economic pressure and market uncertainty. While some successfully increased their exports, others achieved outstanding results with efficient operations and a conscious domestic presence. The common denominator: financial discipline and adaptability – writes Agrárszektor.

The greatest success was undoubtedly achieved by Master Good, which doubled its profit compared to the previous year with an after-tax result of 24.5 billion forints. The company recorded sales of 181 billion forints, of which exports accounted for 86 billion forints. In addition to the modest 4.2% sales growth, this result shows extraordinary operational efficiency, even despite the increased interest expenses.

In contrast, for Taravis Zrt., the year 2024 brought more moderate results. The company’s sales revenue decreased by 6.5%, and its export revenue fell by a third. Despite a 32% decrease in profit after tax, it remained in positive territory, but it faced more serious challenges in adapting to the market, especially in foreign markets.

SáGa Foods Zrt., a member of the Master Good group, withdrew from the export market, while it was able to increase its sales revenue moderately. Profit decreased slightly, but significantly restrained interest expenses indicate financial stability.

Gallicoop Zrt., on the other hand, achieved spectacular growth precisely by strengthening exports: foreign sales increased to nearly 24 billion forints, while domestic revenue decreased. Profit after tax increased by 61%, and the decreasing interest burden indicates effective financial management. The company thus became one of the most stable players in the sector thanks to its balanced operation.

HUNGERIT Zrt. suffered the largest loss. In addition to an 11.8% decline in sales, the company recorded a loss of HUF 9.53 billion, which was exacerbated by runaway costs and a lack of market adaptation. Interest expenses and operating losses also increased dramatically, making HUNGERIT the leader in the field in 2024.

Based on company-level analyses, it became clear that profitability does not depend solely on sales. Companies that were able to stand out in the sector were those that flexibly switched between markets, kept their costs under control, and pursued a consistent financial policy. The lesson of 2024 is that the poultry industry remains one of the most crisis-resistant segments of agriculture – but only for those who know when and how to change strategy.